Design Management Review (2016)

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Lehtonen, M. J., Harviainen, J. T. Designing with and for clans. Design Management Review, 27(3), pp. 20-26, ISSN 1948-7169. Doi: 10.1111/drev.12033


Clash Royale, a highly successful mobile game, and its developer Supercell use player communities – clans – as design tools. It’s a precarious balance; player communities may yield massive amounts of data, but it’s up to the developer to build design management practices to ensure the uniqueness of the offering.

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Research group

Strategic Design Integration and Management research group (SDIM) is at the Department of Design, School of Arts, Design and Architecture, Aalto University, Finland